Samsung said its new smart TVs will offer support for iTunes movie and TV shows and Apple AirPlay 2 support – made by rival tech firm Apple beginning this spring. The launch could accord with the expected debut of Apple’s long-rumored video streaming service, which could make an arrival early this year. For the service to be a hit, it’s important for Apple to make it available beyond Apple TV owners. So if you’ve subscribed movies or TV shows from Apple’s iTunes store, you will be able to watch those on Samsung TV’s without joining an Apple TV box. “In a business first, a new iTunes Movies and TV Shows app will appear only on Samsung Smart TVs in more than 100 nations. AirPlay 2 support will be offered on Samsung Smart TVs in 190 countries worldwide,” the company declared on Sunday at the CES 2019 here. The two companies have long been competitors in smartphone, tablet and other markets.
Samsung’s executive vice president for its visual display dealing, Won-Jin Lee said: “We pride ourselves on working with top industry chiefs to deliver the broadest range of content services to our smart TV platform. “Bringing more subject, value and open platform functionality to Samsung TV and Apple users through iTunes and AirPlay is ideal for everyone.” This is a big deal. No firm can just add AirPlay support on their own. To get the authorized certification, they need to associate with Apple, which up till now has controlled the ability to speaker companies. It was a “fascinating” move, said Paolo Pescatore, an unbiased tech analyst. “Samsung has made many failed efforts in video services while Apple is still pursuing to crack the TV landscape,” he said.
With AirPlay 2 support, Samsung customers will be able to fluently play videos, photos, music, podcasts and more from Apple devices directly to the complete range of Samsung Smart TVs. “We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs,” said Eddy Cue, Senior Vice President of Internet Software and Services at Apple.
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